Survey & Focus Group Invitation

Dear Amherst Community members,
During the past three years, we at Amherst Media (formerly ACTV) have reorganized our staff, operations and infrastructure to offer a variety of digital media opportunities to the community at large. With a facility re-location in the works, technology expanding at an often times head-spinning rate, as well as neighbors and users that reflect a wide spectrum of diversity, Amherst Media is actively seeking your input and assistance in shaping the future of your community media center.
Amherst Media, in partnership with the University of Massachusetts Amherst, is conducting a study to assist us in better understanding the information and communication needs of the diverse public(s) we serve, as well as to assess the value of our productions and services for viewers and users, local non-profits and businesses.
We need your active participation in this process. We absolutely cannot successfully prepare for the future without your input. Please accept this invitation to join us at Amherst Media to complete a survey (approximately 30 minutes in length) and take part in a focus group discussion (roughly 1 ñ 1.5 hours).
Amherst Media will receive a final report, based on the findings of these surveys and focus group discussions. While these findings will be made available to the public, your confidentiality can be assured (no mention of you in the document report or any public presentation thereof without your prior approval).
In return for your help, participants in each focus group will be entered into a drawing for a free iPod Nano. Additionally, all participants in the overall survey process will be eligible to win a 32 inch flat screen television. Most importantly however, your participation ensures that your voice is heard and that you have a direct say in how your community accesses and utilizes digital media resources.
Please call today to sign up for one of our twelve focus group / survey sessions. This study cannot rely on secondary sources of information. We need you!
To schedule and/or for questions, please contact (413) 259-3306 or email to We look forward to hearing from you, sincerely,
Jim Lescault
Executive Director, Amherst Media