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Communication for Sustainable Social Change (CSSC) is an independent organization created as a “Center of Excellence” within the College of Social and Behavioral Sciences at the University of Massachusetts at Amherst, the flagship school of the state’s five campus university system.
The Center was created in response to an urgent need for close study of society and culture in formulating communication and media strategies in order to ensure that target audiences are reached in an appropriate manner that most effectively enhances knowledge transfer and brings about sustainable social change. This is particularly so in developing countries where access to understandable information about health care (particularly HIV/AIDS), security, agriculture, literacy and other issues is vital. However, social change is not limited to developing countries, and the Center’s activities will encompass global and local activities worldwide.
The Center is envisioned as an international resource base and focal point for broad interdisciplinary studies into the theory and practice of sustainable social change communication. CSSC will do this together with researchers and scholars around the globe.

Encounters: Jan Servaes

Encounters: Jan Servaes

Encounters: Jan Servaes

More Videos in this Series

Encounters: Jan Servaes
Our Fathers' Cultural Revolution: Part 2
Our Fathers' Cultural Revolution: Part 1
Encounters: Yuhong Li on Our Fathers' Revolution
Family Album: Part 2
Family Album: Part 1
Encounters: Yuhong Li on Family Album
CSSC Encounters: Fadia Hasan (June 9, 2014)
1/10 Jim Lescault, Director of ACTV, on “Amherst Community Media”
12/11, Hip Hop For Social Change
3/10, Chelsea McCracken and Craig Sinclair, ACTV, on “Amherst Community Media”
4/10, Tracy Van Slyke, Project Director of The Media Consortium on “The Rise of Networked Progressive Media: Lessons for activists, journalists and media makers”
11/10, David Bollier -"The Rise of the Commons""http://youtu.be/qgXvOMbLpuo
4/11, Cuilan LIU
10/09 Professor Tim Kennedy, Professor and Chair of Communication, University of Tampa, Florida, on “Where the Rivers Meet the Sky: A Collaborative Approach to Participatory Development”
4/11, Carlos Rodriguez & Alexandra Halkin
Marie Jalloh and Jordene Hale; June 21, 2011
Dr. Vandana Shiva; May 2, 2011
2/10 Professor Daniel Hallin, Professor and Chair of Communication, University of California, San Diego, on “Comparing Media Systems”
Professor Chin-Chuan Lee; August 24, 2011
2011 CSSC Award Winner: Canal Futura
4/10, Royal Colle, Emiritus Professor of Communication, Cornell University, Ithaca; “Innovations in Development Communication: A View from the Fields”
Craig Sinclair; March 30, 2012
Dr. Patchanee Malikhao & Jarice Hanson; June 11, 2011
Macy Wang