The Amherst Media community is shocked and saddened to learn of Bruce Smith's passing. He was a prominent character on channel 12 and a familiar presence around the station.
Bruce was a lifelong resident of Amherst. He produced over 100 episodes of "The Bruce Show" and filmed community and high school basketball games. Many members of the public simply knew of him as "the man on the couch." He was an iconic figure in our programming.
For each episode of "The Bruce Show", Bruce would record one-take performances of spoken word and musical performances that highlighted his perspectives on local and global politics and shared his prayers for a better world.
Bruce was an active member, producing his programs from start to finish. He was always willing to lend a hand, going as far as repairing our sign when he noticed damage. He would occasionally announce we'd be having a Fish Fry Friday and would bring a spread of fish and chips, coleslaw, and drinks for a sit-down lunch with the staff and interns.
His obituary can be read in the Daily Hampshire Gazette.
Bruce Smith will be deeply missed here at Amherst Media.